We are one of SuperValu’s Food Academy Suppliers!
We are delighted to be one of the SuperValu Food Academy Suppliers! Thanks to the mentors from the Food Academy programme we grew from strength to strength. Read on to find out more about our story.
What is SuperValu Food Academy?
The SuperValu Food Academy programme was created to support start-up food producers and help them on their journey to secure listings in the retail and food service sector. It runs annually and the applications are normally open in the spring. Check out the Food Academy website for more information.
Our Journey with the Food Academy
We started our journey at Meadowfield farm in 2015, when we decided to diversify the family farm and set up a goat’s farm.
2 years later, in 2017 we decided to apply to the SuperValu Food Academy programme.
Looking back, it was one of the best decisions for our farm as it gave a huge boost to our small family owned business and we gained invaluable knowledge, experience and support from the SuperValu representatives.
Over the duration of the programme we were excited to receive mentor sessions focussed on our specific business and received help in forming a SWOT analysis along with some other important content such as branding and packaging design, product pricing, routes to market, finance, distribution, digital media strategy and PR plans. We also attended workshops on the Irish food industry and the support from Bord Bia.
In the next stage of the programme we prepared a presentation for our retailer pitch. We presented samples of our products, branding, labelling and packaging to four SuperValu head buyers. We told them the story of our business and our plans going forward. After a short waiting period we received the news that our pitch was successful and SuperValu was ready to launch our Meadowfield Farm Goat’s Milk and Goat’s Cheese into 6 SuperValu stores in the first week of our collaboration and will be building on each week. Our products are proudly displayed on the shelves of 26 SuperValu stores nationwide with plans to introduce some new products in the pipeline.
We are delighted to have received this fantastic opportunity and are looking forward to a continued collaboration with this great Irish supermarket chain! You can find our SuperValu Food Academy profile here.